Research | Wireframe | Design | UX Mapping | UX UI
A SaaS website design case study
Overview
A SaaS company specializing in digital workspace (intranet, extranet) solutions. The software streamlines collaboration, task management, and project tracking for businesses of all sizes.
My Role: Lead UX & UI Designer,
Date: March 2021 – June 2021
Objective
To redesign Hoozin landing page with the primary goal of increasing free trial sign-ups by 30%.
Target Audience
Hoozin can position itself as a leading provider of collaboration software for large and mid-sized enterprises seeking to improve teamwork, communication, and productivity across their organizations.
Competitor Analysis
Analyzed key competitors’ landing pages, identified design trends, and pinpointed areas for improvement in Hoozin’s current design.
Design Concept
Adopted a clean and modern design with a focus on simplicity. Incorporated high-quality images and concise copy to convey the software’s ease of use and effectiveness.
Challenges
- Headline and Subheadline
- Headline: “Elevate Your Project Management with Hoozin”
- Subheadline: “Effortless Collaboration, Seamless Execution.”
- Hero Image/Video
- Hero Image: A screenshot of the software dashboard showcasing various project management features.
- Call-to-Action (CTA)
- CTA Button: “Start Your Free Trial”
- Color: Vibrant orange for contrast.
- Features and Benefits
- Highlighted key features: task assignment, real-time collaboration, and customizable project workflows.
- Benefits: Increased productivity, improved team communication, and on-time project delivery.
- Customer Testimonials
- Included testimonials from clients praising Hoozin’s user-friendly interface and positive impact on project efficiency.
- Trust Symbols
- Added security badges and a “Trusted by” section with logos of well-known clients.
- Visual Hierarchy
- Organized content with a clear hierarchy, emphasizing the most important information first.
- Responsive Design
- Ensured responsiveness for a seamless user experience across devices.
- Ensured responsiveness for a seamless user experience across devices.
A/B Testing
Implemented A/B testing on headlines, CTAs, and images to determine the most effective elements.
A good website structure ensures a user-friendly experience, easy content discovery, strong brand identity, improved SEO, and increased cross-promotion opportunities, all contributing to its overall success.
Analytics Integration
Set up Google Analytics, and HotJar to track user behavior, conversion rates, and bounce rates. Monitored metrics to identify areas for improvement.
Launch and Promotion
Set up Google Analytics, and HotJar to track user behavior, conversion rates, and bounce rates. Monitored metrics to identify areas for improvement.
Results and Recommendations
- Increased free trial sign-ups by 35% within the first month.
- User feedback indicated an improved understanding of key features.
- Recommended ongoing A/B testing and periodic updates to maintain user engagement.
In my 9+ years of experience in the design industry, I have helped 100+ businesses
My Skills and Expertise in
Design Excellence
User Research
Conducting user interviews, surveys, and usability testing. Analyzing user feedback and behavior to inform design decisions.
User Persona Development
Creating detailed user personas to guide design decisions. Tailoring designs to meet specific user needs and preferences.
Information Architecture
Organizing and structuring content to enhance usability and accessibility. Designing effective navigation systems for seamless user journeys.
Wireframing and Prototyping
Creating low-fidelity wireframes to outline the structure and layout of a product. Developing high-fidelity prototypes for interactive user testing.
UI Design
Creating visually appealing and cohesive interfaces with a focus on aesthetics, color theory, and typography.
Responsive Design
Designing interfaces that work seamlessly across different devices and screen sizes.
Ensuring a consistent user experience across platforms.
Collaboration and Communication
Working closely with cross-functional teams, including developers, product managers, and other stakeholders.
Communicating design decisions and rationale effectively.
A/B Testing
Conducting A/B tests to evaluate the effectiveness of different design solutions.
Iterating designs based on data-driven insights.
UX/UI Audit
I can help you with a comprehensive evaluation of a digital product’s user experience and interface design to identify usability issues and recommend improvements for enhanced user satisfaction and functionality.
Let’s Discuss Your Project
Unlock the power of exceptional design with my
comprehensive design services.
Case Studies
Client’s Kind Words
Since many years I’m working with Milica together. The collaboration is always working very well. Milica is characterized by her well-founded expertise, fast delivery times and clear communication. Also if I have a quick design change or if I need to talk about a project, Milica is respondig and working very fast. Thank you very much!
Lukas Keller, Founder Nadlo, Switzerland
Milica’s design skills are truly remarkable. She brought our ideas to life with captivating and visually stunning solutions. More than five stars they deserve.
Saima Siddiquee, Manager Bionema, United Kingdom
As the Founder of Rodller Singapore, I have worked for multiple years with Milica Gubecka. Working with Milica was both pleasant and productive. The unique ability to operate multiple Projects in both Application and Web Design made Rodller a more agile organization. She has deep experience in designing tools and has the much-needed critical thinking capability. On behalf of the entire Rodller team I can, with great confidence, recommend Milica. She would be a great added value to any team, with much to contribute.
Carwin Heiermen. Rodller, Singapore
Let’s Discuss Your Project
Unlock the power of exceptional design with my comprehensive design services.